Facebook Inc. CEO, Zuckerberg, made a big announcement declaring his plans to integrate WhatsApp, Instagram, and Facebook Messenger. Business analysts consider it an act by the company further asserting its control over its divisions.
In his statement, the Facebook chief said that they want to provide the best messaging experience, which is private, fast, reliable and easy to use.
The three messaging services will, however, continue to function as stand-alone apps with their unified technical infrastructure. Bringing world’s biggest messaging networks together would make it possible for more than 2.5 billion users to communicate across platforms. The most significant attribute will be the incorporation of end-to-end encryption in all the apps. This feature would enhance the security, as the people involved can view their conversation. The basic idea is finalised but financial and other technical aspects are yet to be finalised. Facebook is trying to hold its ground against the privacy breach allegations from all corners of the world, a step like this would enhance trust among its users. The target is to finish integration by the end of this year or by the first quarter of 2020. It will need a huge workforce to concentrate their energies first to understand the very basics of each of these apps and then reconfigure them on to unify their underlying infrastructure. Post-unification any Facebook user can send an encrypted message to another user who only uses WhatsApp and vice versa, keeping its billions of users highly engaged.
This move by the company of keeping all its apps’ stitched together would increase Facebook’s utility and will keep the users highly engaged within its ecosystem. Further, as users would interact more often within these apps, Facebook’s advertising would get a high jump. The move aimed at eliminating rival messaging apps by providing an integrated platform with a more significant user base connected seamlessly with each other.
The past few years have been trying for Facebook, and it seems to have no end to its problems. The Facebook suffered massive losses with its shares falling post each of its scandals and the Chief is trying to keep it all together by checking the antitrust and privacy concerns of industry and Facebook users. Zuckerberg is working to integrate the apps, as he believes tighter integration of apps will be beneficial for Facebook and its entire family of apps and expand the utility of its social network.
Robert Williams is a creative person who has been writing blogs and articles about cybersecurity. She writes about the latest news and updates regarding mcafee.com/activate and how that can improve the work experience of users. Her articles have been published in many popular blogs, e-magazines, and websites.